Encourage Teenagers to Read

PrizeShortlist in Illustrate (graphic)
University/SchoolHertfordshire
ArtistWilliam Scott-Jackson
CategoryNon-Professional

This course assignment aims to encourage teenagers to read via a set of online competitions marketed through chocolate wrappers. The expressive illustrations are based on market research into older teenagers preferences and motivations, reacting to emotional, meaningful, 'grown-up', expressive but fun messaging