Bobs Mug Coffee Brand Identity
PrizeFinalists in Illustrate (graphic), Shortlist in Illustrate (graphic)
CompanyTwist Creative Studio
Design TeamPeter Bella, Caleb Fairres
Bob's Mug Coffee is a high quality roast-to-order coffee. Established in 2019, dedicating 5% of profits to Make-A-Wish, Bobby Young was seeking an identity that personified his passion to help others, his love of coffee and the joy of nature. Bob's Mug Coffee needed an identity that characterized his honorable, trustworthy, caring and whimsical attributes while representing heritage, relaxation, enjoyment, and tranquility. The natural theme of the outdoors is perfectly suited for Bob's Mug Coffee exhibiting bequest yet contemporary forms, tranquil colors, and a connotation to outdoor living.