The Ultimate Mobile Wood-Fired Pizza Experience

PrizeFinalists in Illustrate (graphic)
CompanyOffWhite Co
ArtistOffWhite Co. Design Team
CategoryProfessional
Design TeamMichael Del Pup, Senior Designer & Illustrator, OffWhite Co Nicole Alvarez, Studio Coordinator, OffWhite Co Lindsay Spisak, Designer, OffWhite Co Meng Hsuan Lin, Designer, OffWhite Co Molly Keane, Designer & Illustrator, OffWhite Co Ross Palumbo, Designer, OffWhite Co

Smelted, an up-and-coming company making artisanal pizza from a wood-oven mobile truck, needed a brand boost to grow with it. OffWhite Co elevated the brand to better communicate its story and resonate with consumers as a fun, creative pizza-maker using fresh ingredients. OffWhite suggested a name change from the former ‘Copper Crust Co’ to ‘Smelted’ to reflect its cool, hip vibe. The design/rebrand transformation emits a bold, playful mindset, with an edgy logo that mimics the Rolling Stones-inspired iconic tongue, comical characters for each pizza flavor and new tongue-in-cheek flavor names.