L3Harris branding

PrizeShortlist in Application Design, Honorable Mention in Application Design
CompanyThackway McCord
ArtistKat McCord
CategoryProfessional
Design TeamDavid Weiss, Kevin Grzejka
Video URLView

The merger of L3 Technologies and Harris Corporation created a new defense technology giant on a mission to provide security by responding with speed and innovation to the needs of a complex, challenging world. A new visual identity, inspired by the interconnected, interoperable technologies that keep frontlines safe, features a logo that speaks, particularly when animated, to fast-paced interconnectivity in a global context. This formed the fulcrum around which we developed a corporate identity featuring strong color and distinctive graphic features that reference defense.