PrizeOfficial Selection in Illustrate (graphic)
CompanyDesign Studio Y
ArtistKyoung Yong Lee
Design TeamHye Min Kim
This Village Branding Project focuses on inspiring residents' sense of pride, belonging, and community as part of a project to upgrade the old village environment and culture through regional urban regeneration projects. The symbol shape motif of the word mark is the people of the new and old generations standing side by side. The composition of the symbol is designed to respond to various village environments and situations through a combination of symbols, icons, and emojis. This compositional system brings great effect on inducing interest and communication along with excellent symbolism.