Barcodes Scenario

PrizeOfficial Selection in Create (art)
CompanyCamera F
ArtistMatteo Fieni
Video URLView

In this research, the photographic image of the world has the same paratactic construction as the linear parallelism of the barcode: the system of identification that allows and regulates the diffusion of goods and objects in the capitalist and globalized society. In this sense, this research is at the same time a reflection on the nature of the photographic act, that is, the act with which the visual identity of the world is built and diffused in the technological unconscious.