SOF | Sisters Overpowering Fibroids

PrizeOfficial Selection in Illustrate (graphic)
CompanyHamda Al Naimi
ArtistHamda Al Naimi
CategoryProfessional

SOF is a concept project inspired by the designer’s journey with uterine fibroids, the frustration of being handed the same generalized brochure after a doctor's visit, meeting women in similar positions who have waited too long to get treated. While not dangerous, ignoring the symptoms can lead to complications. Possible solutions involve creating a sense of urgency, giving patients a personalized booklet and a supportive platform online. The goal is to bridge the gap between people diagnosed with uterine fibroids and doctors, encourage and empower patients to be in charge of their health.