PrizeOfficial Selection in Use (product)
CompanyBrightbird Design Center Bv
Design Teamoperational designer: Jorge Arbelo
An electronic device used to monitor a horse’s movements during training. It came to market with a strong message and a coherent, recognizable style. Capturing the essence of the product leads to a refined but sturdy design, with timeless aesthetics that ensures that the product remains attractive and profitable for a long time. The clip had to be an easy to use electronic device that measures and analyses all movements of the horse during training sessions. Apart from the fact that it offers insights in the performance of both rider and horse, it can also help prevent injuries.