Octagon Theatre Visual Identity

PrizeOfficial Selection in Illustrate (graphic)
CompanyDesign By Day
Design TeamAngela Roche, Maria Adamo, Josh Jackson, Louise Gardner, Sami Mellor
Video URLView

A down-to-earth, yet extraordinary visual identity for Bolton-based Octagon Theatre, with people, entertainment & local pride at its heart. The identity is welcoming & inclusive – fitting for a socially engaged arts organisation producing theatre for all. Colour conveys the organisation's character; bold, adventurous & warm. The design language uses scattered shapes to evoke a sense of movement & excitement. Photography plays a key role in demonstrating Octagon's commitment to diversity. Facial expressions depict a range of emotions evoked through engaging in 'seriously entertaining theatre'

Design By Day is a brand & digital agency helping organisations with purpose by providing them the brand, design & digital tool they need to thrive and affect change. Positioned at the intersection of creativity and technology, our practice centres around creating brands and digital tools made with love & logic.