Duncan Hines Brand Redesign
PrizeOfficial Selection in Illustrate (graphic)
Design TeamAnne Amato
When Duncan Hines set out to reposition and redesign their special occasion brand and turn it into an everyday sweet treat brand, they trusted BAKER to transform and elevate the brand. From brand positioning and voice, to redesigning the Duncan Hines master brand logo, the entire portfolio and designing new product introductions, we redefined their leadership in the baking aisle. BAKER also art directed and photographed mouth watering photography for over 120 products, establishing a fresh iconic style that's unique to Duncan Hines to help them stand out on shelf, in eCommerce and beyond.