Saddle Seat

Saddle Seat leverages design to tackle both physical and mental issues that are currently overrunning our culture. A slumped posture makes people feel more fearful, passive and dull due to lower level of physiological stimulus. In later life, poor posture can act buck issues, slipped discs and more serious diseases such as heart disease, over productive pancreas and colon cancer. My concept is driven by research of human behavior and user testing in schools and our university. I noticed that we naturally want to fidget move around in our chairs, for example when we concentrate on our teacher, we tend to sit in a more alert position towards the front of our chair in a kind of riding position, whilst when we reflect, we tend to recline. In conclusion I was aware that in order to maintain interest and concentration it is important to keep active, even whilst sitting.

Bio
Masahiko Ito graduated from Product & Furniture Design course in Kingston University with 1st honour in 2018. After working for Nendo, Michael Marriott and Sebastian Bergne, currently he is working for Drill Design in Tokyo with working as a freelance.