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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Email: support@licc.uk
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    Music Pi

    PrizeHonorable Mention in Application Design
    CompanyTHE CABINET
    ArtistMalou Ko
    CategoryProfessional
    Design TeamMalou Ko
    ClientMusic Pi
    Video URLView

    We designed the logo in Chinese calligraphy style to show the dynamic and versatile brand image. Both the Chinese and English name had incorporated some music notes in the logotype to show the music related element. There is also the mathematics symbol, ?, hidden from the character "?" which emphsise their infinity possibilities. We chose a set of bright tone to project an energetic feeling. To leverage the playful and fun brand image, we also created a series of team member portraits with different brushstrokes added that mimic the gesture and rhythm of their music instruments.

    Bio
    Malou is an international award-winning branding designer based in Hong Kong. She started THE CABINET design studio since 2005 where she has worked for more than 200 international and local projects with over 130 clients. She connects people through design.

    She is PolyU Design Young Design Alumna of the Year 2024 in Entrepreneurial Achievement and Associate Member of the Outstanding PolyU Alumni Association. She won 100+ local and international design awards from DFA Awards, GoldenPin, Creative Communication Award, Kyoto Global Design Awards, International Design Awards, LICC...