Audi Cetus

PrizeShortlist in Product Design
ArtistNiko Kapa
CategoryProfessional
Design TeamStudio Niko Kapa
ClientAudi Middle East
Video URLView

Audi Cetus is a hydrogen-powered, zero-emission city car, designed to change everyday city travel. The smooth curves and streamlined shell mimics the movement of a swimming fish, in an effort to correlate the hydrodynamic properties of marine creatures with the aerodynamic performance of the car. This results to an energetic and distinctive form formulated by the little details such as the flow of the exterior shell. Design is primarily concerned with the forces of drag and lift, caused by air passing over and around the car body in motion. The entire form that embraces the car’s various elements combines functionality, quiet operation and aerodynamic performance. Electrochromic glass gives the possibility of dimming by pressing a powered switch in order to control the level of illumination of the interior. The low profile was customised extensively after ergonomic trials in order to minimize height and subsequently the air turbulence on the back.