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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Email: support@licc.uk
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    Logo Design - Positive Sum

    PrizeOfficial Selection in Illustrate (graphic)
    CompanyJD Designs
    ArtistJames Dawson
    CategoryProfessional
    ClientPositive Sum
    Video URLView

    Positive Sum provide consultation on the risks and opportunities presented by blockchain. I established a list of keywords that would define the brand and help build a relevant visual identity. I crafted the sigma symbol with a clean, masculine style that is structured into a pattern that forms a badge of honour, conveying expertise, quality, security and trust that customers will pay more for. The proposed colour palette heightens these emotions, with minimalistic layout compositions, alongside subtle futuristic, abstract patterns.