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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Phone: +1 (800) 456 37 11
    Email: support@licc.uk
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    GODIVA Premium Coffee Collection

    PrizeShortlist in Use (product)
    University/SchoolArtcenter College of Design
    ArtistCynthia(Chuyue) Qin
    CategoryNon-Professional
    Design TeamInstructor: Emily Sawamura
    Video URLView

    The goal of this student rebranding project is to bring GODIVA home —expanding and transforming the current product offerings into something that people can use on a daily basis; making the homemade coffee process into an enhanced daily ritual. “Look, smell, listen, feel, and taste. That’s what GODIVA is all about!” Referencing GODIVA’s slogan, this new coffee collection aims to expand and elevate the sensory experience by lifting the coffee brewing process to a premium level.

    Bio
    Hi,I’m Chuyue Qin! As a designer, I am a meticulous thinker that loves to consider potential perspectives, finding the blind spots throughout the entire design process. From the freedom of creative concepts to the refinement of form details, incredible CAD models and Keyshot renderings, the final outcome is the marriage of research, ideation and user testing. Whether I’m designing packaging, lifestyle and consumer products or an immersive experience, my design philosophy is about bringing care and empathy to people’s daily lives.