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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    CAMPBELL’S WRAPPER

    PrizeFinalists in Illustrate (graphic)
    ArtistQing Lei
    CategoryNon-Professional
    Video URLView

    The purpose of this project is to extract the text on the label and redesign it in a new context. More importance is given to the typographic positions on how we can play with type and organic abstract strokes in a more dynamic way. The project is divided into 5 steps and each step pushes the complexity of the design to a new level. I choose Campbell’s Chunky, Steak, and Potato wrapper as my type composition study project. For these steps, I am allowed to use type only but with different sizes, weights, and assistant elements like lines.