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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Email: support@licc.uk
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    Bei - A Touch of Joy

    PrizeShortlist in Use (product)
    University/SchoolRoyal College of Art
    ArtistBei Project
    CategoryNon-Professional
    Design TeamFrederick Phua, Li Jinzhao, Shen Yiyang, Stephen Devlin
    CreditBei Project
    Video URLView

    1 in 7 newborn infants are born premature and need special care. They are taken into NICU while parents are sent home feeling helpless. This separation can last for months with long term impacts. BEI allows parents to feel close to their baby even when apart. With a comfortable armband, they can feel the movements of their child, speak to them from anywhere at any time. This connection and exchange reduces anxiety and increases bonding between babies and parents. In addition, parents' voices have been proven to reduce infants’ stress and pain levels during medical procedures.