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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Phone: +1 (800) 456 37 11
    Email: support@licc.uk
    Contacts
    Phone: +1 (800) 456 37 11
    Email: support@licc.uk
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    Storyful rebrand

    PrizeShortlist in Application Design, Finalists in Application Design
    CompanyThackway McCord
    ArtistKat McCord
    CategoryProfessional
    Design TeamKat McCord, Peter Fowler, Kevin Grzejka
    ClientStoryful
    Video URLView

    Despite a role providing critical news verification and intelligence services, Storyful struggled with associations of frivolous viral video content. We helped pivot the organization and focus messaging, positioning them as the world’s social media intelligence agency, with the bold tagline ‘Making sense of the world’. The old orange logotype, which lacked gravitas, was upgraded to a serious deep blue, offset by a bold orange-red period that suggests the journalistic lens of scrutiny that is central to the organization’s offering, and is echoed as a graphic device within the broader identity.