Burger King: Fire is Better

PrizeHonorable Mention in Illustration - Graphic Design
University/SchoolSavannah College of Art and Design
ArtistEvan Eggers
CategoryStudent
Video URLView

The assignment was is to create motion graphic concept that drives home the single minded proposition: BECAUSE FIRE IS BETTER. Execute the message in a new, relevant way that makes younger, more cynical consumers want flame-grilled burgers, not fried. Get them to buy into, understand, and retain this message, and ultimately give Burger King another try. I noticed that BK isn't adverse to using humor, or fighting dirty, so I decided to have fun around the concept of "the creation of fire"