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    Le Ruyi bakery store

    PrizeOfficial Selection in Illustrate (graphic)
    University/SchoolNANFANG COLLEGE · GUANGZHOU
    ArtistTongxin Su , Liangjuan Lin
    CategoryNon-Professional
    Design TeamInstructor : Yuheng Ju

    Ruyi is a traditional Chinese graphic symbol, which means beautiful and happy. In addition, the word Ruyi in the bakery brand represents a traditional special meaning-auspicious in China. The brand name of this bakery, Le Ruyi created by the owner convey a meaning of hoping people to be pleasant, carefree and contented, which somewhat reflects the owner’s character--being easy-going and amicable. we add the elements of Ruyi stripe into logo and products, and launch the main products including ruyi bread, ruyi roll and ruyi toast. through the brand name can express good wishes to our customers.