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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    BONA PALACE CINEMA AT LANDMARK RIVERSIDE PARK

    PrizeOfficial Selection in Decorate (interior)
    CompanyPULSE ON PARTNERSHIP LIMITED
    ArtistAJAX LAW & VIRGINIA LUNG
    CategoryProfessional
    ClientBONA INTERNATIONAL CINEPLEX
    CreditJiangnan Photography

    On every major production set, cinematographers and videographers utilize reflectors to help enhance or dilute light. Reflectors are one of the most important tools that movie makers should have on hand both inside and outside of the studio. The designers get inspired by the circular shape of reflectors and the light and shadow contrast. They made sure that the audience can see the resemblance throughout the interior.

    One can immediately get a sense of the ‘reflector’ theme at the arrival lobby - circular decorative features of various sizes cover the ceiling and the walls.