Snow Time Wine

PrizeOfficial Selection in Illustrate (graphic)
University/SchoolSuzhou University
ArtistEvan Chen
CategoryNon-Professional
Design TeamZimingGuo LetiLiu SuhengYao YogaZhai FanZhang

Guyue Long Shan started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products,it needs to develop some new products to cater to the younger consumers.

We have created a young new product for Guyue Long Shan, Falling Snow, and wanted to convey the idea of enjoying slow time. Water, glutinous rice and time are essential for making yellow rice wine, and snow is a beautiful state, so we expressed time/water/glutinous rice in abstract snowflake graphics and drew the local mountains and water to create a complete picture.