Only technologies that give superior and consistent quality of workmanship were planned for the design. Sharp motion-oriented lines, bold surfaces, and distinctive strong details were used to build trust with the user. The headstock resembles the characteristic silhouette of Mount Rtanj, at the foot of which the company's factory is located. The side mask symbolizes a horse's head and brings fidelity and perseverance. Robustness is further highlighted by ribs, dynamics are emphasized using graphics, while the impression of orderliness and discipline is achieved with careful detail arrangement.
Bio Vladimir Zagorac is a product designer based in Belgrade, Serbia. His opus includes projects in the fields of consumer products, electronics, packaging, home and urban furniture. His main field of interest is conceptualizing, structuring and developing products from within. He believes an object form should be thought out and every detail should have a functional reason. He tries to unify universal and timeless aesthetics with smart innovative solutions in every product.
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