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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Phone: +1 (800) 456 37 11
    Email: support@licc.uk
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    Branch

    PrizeOfficial Selection in Use (product)
    University/SchoolBirmingham City University
    ArtistBoyu Yin
    CategoryNon-Professional

    The ‘Branch’ is designed to evoke memories of people picking fruit. The oldest way people got fresh fruit was by picking it by hand. By looking through the branches and leaves to find fruits growing high up, this experience is more natural than taking fruit from supermarket shelves. The ‘Branch’ aims to evoke these kind of memories. The motion of hand-picking gives users in urban contexts new experiences. Those take users back to the era of farming. The ‘Branch’ changes the way of experiencing fruit in the modern age and evokes memories of nature that can influence the taste of fruit.